StrategIQ earned a spot on the Sunday Times Best Places to Work list. On Happy Teams, Andy explained their approach.
"Every business has to have a strong training culture. Every business has to have a wellbeing culture. You have to have a strong leadership team, have to have clear values," he says. But after an unsuccessful application last year, they realised they needed more: "We hadn't put enough time and effort into things like, the package that's sat around the wellbeing and additional stuff that I think employees expect now.
"The company uses personality profiling and motivational mapping to understand how their team works. "It helps us understand how to communicate with people that are opposite to you," Andy explains. "There's no right or wrong. It's just, we are who we are. It doesn't mean to say I'm a good communicator or a bad communicator if I'm red, I'm green or blue or yellow."
This transparency extends throughout the organisation. "Everyone's profile is visible to everyone in the company in our staff room. We have a massive wall up, all dedicated to insights and everyone's profile is plotted on the wall," Andy says. "The language is really ingrained. Everyone, when they join, gets their own profile.
"The approach worked - StrategIQ achieved their Sunday Times listing. But Andy acknowledges being this open isn't for everyone: "Being as transparent as we are and being as ambitious as we are, what I guess I think I've realised is there is a certain type of person that can come into the agency and handle this level of transparency, handle this level of intense coaching."
Hear the full conversation with Andy on Happy Teams, where he shares what it takes to build and maintain this level of transparency at StrategIQ.
