When running an agency during lockdown, Nathan Lomax found himself on endless video calls.
"At one stage, I was having 400 conversations a month. I had a super militant process of 20 calls a day, 30 minutes of time, 10 hours back to back," he recalls.
His solution was refreshingly simple: "The idea was to create a lunch, but in London that would allow us to have 40, 50 meaningful conversations, albeit in a two hour slot over lunch."
This initial success led Quickfire to expand into retail-focused events, eventually hosting 45 events in 2023.
"The cost of running that amount of events comes to about £250,000 a year," Nathan shares.
"So we said, okay, we will work with the ecosystem of partners, to sponsor. And so we will go to the tech partners. We'll organise it. We'll book it. We'll sort it."
The investment paid off. "I've got 102 active deals in the last 80 days. We're booked on projects until probably October within reason. And realistically retainers have hit their yearly target at the end of March."
But Nathan is quick to note that immediate sales aren't the goal - instead, it's about the long term.Want to learn more? Check out our Happy Teams Podcast episode.
