RocketMill and PMG: How Team Culture Survived the Acquisition, on the Happy Teams Podcast

RocketMill and PMG's acquisition strengthened team culture, improving retention due to opportunity creation, shared vision, and PMG's commitment.

Thomas Byrne Global Strategic Development PMG

From our latest Happy Teams podcast episode: RocketMill and PMG share how their acquisition strengthened the team culture.

RocketMill's transition from employee-owned trust to being acquired by PMG led to an unexpected outcome - improved team retention, even after staff received acquisition payouts.

"We didn't need to do a deal we wanted to, so it wasn't a deal born out of necessity," says Tom. "We were clear with the team that it was about opportunity creation and career enabling, but the notion of career headroom drove the decision."

"For the first six months, I'm not sure we lost anyone." Tom explains. "I think that curiosity played a large part in it. I think an understanding of the shared vision played a large part in it. And I think the fact that genuinely people could see that if you look at the portfolio of clients that PMG have, they represent some of the most iconic brands in the world."

PMG demonstrated their commitment through concrete actions: "The head of people within PMG moved to London for four or five months with her family to be here on the ground with our team, to be with our people so that they understood. To ensure that they were heard, to ensure cultural sensitivity - it was just a very human thing to do."

Listen to Tom's full interview on the Happy Teams podcast.

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