"'๐๐ฆ ๐ธ๐ฆ๐ณ๐ฆ ๐ฉ๐ข๐ท๐ช๐ฏ๐จ ๐ข ๐ฉ๐ข๐ณ๐ฅ ๐ต๐ช๐ฎ๐ฆ ๐ง๐ช๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ฒ๐ถ๐ข๐ญ๐ช๐ง๐ช๐ฆ๐ฅ ๐ค๐ข๐ฏ๐ฅ๐ช๐ฅ๐ข๐ต๐ฆ๐ด ๐ฉ๐ฆ๐ณ๐ฆ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐๐ต๐ข๐ต๐ฆ๐ด."
That's how Micah from Carbon, a digital performance marketing agency just north of Boston, USA described their situation when we first reached out.
Carbon needed someone who could not only handle the technical aspects of PPC but also present to sophisticated clients. In short, they needed a unicorn. And those aren't easy to find, especially when you're limiting your search to one geographical area.
That's when we at Prodigi proposed something a bit... unconventional. What if we looked beyond Boston? Beyond Massachusetts? Beyond the States entirely?
"๐ ๐ต๐ฉ๐ฐ๐ถ๐จ๐ฉ๐ต ๐ต๐ฉ๐ข๐ต ๐ต๐ฉ๐ฆ ๐ช๐ฅ๐ฆ๐ข ๐ฐ๐ง ๐จ๐ฆ๐ฐ๐จ๐ณ๐ข๐ฑ๐ฉ๐ช๐ค ๐ข๐ณ๐ฃ๐ช๐ต๐ณ๐ข๐จ๐ฆ ๐ฎ๐ช๐จ๐ฉ๐ต ๐ฎ๐ข๐ฌ๐ฆ ๐ด๐ฆ๐ฏ๐ด๐ฆ ๐ง๐ฐ๐ณ ๐ถ๐ด," Micah recalls.
So, they took a chance on us. And we didn't disappoint.
"๐ ๐ฑ๐ข๐ณ๐ต๐ช๐ค๐ถ๐ญ๐ข๐ณ๐ญ๐บ ๐ญ๐ช๐ฌ๐ฆ๐ฅ ๐ต๐ฉ๐ฆ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ท๐ช๐ฆ๐ธ ๐ฏ๐ฐ๐ต๐ฆ๐ด ๐ต๐ฉ๐ข๐ต ๐บ๐ฐ๐ถ ๐ด๐ฆ๐ฏ๐ต ๐ข๐ญ๐ฐ๐ฏ๐จ ๐ธ๐ช๐ต๐ฉ ๐๐๐ด ๐ฐ๐ณ ๐ณ๐ฆ๐ด๐ถ๐ฎ๐ฆ๐ด," Micah says. "๐๐ต ๐ธ๐ข๐ด ๐ค๐ญ๐ฆ๐ข๐ณ ๐ต๐ฉ๐ข๐ต ๐บ๐ฐ๐ถ'๐ฅ ๐ข๐ญ๐ณ๐ฆ๐ข๐ฅ๐บ ๐ฅ๐ฐ๐ฏ๐ฆ ๐ด๐ฐ๐ฎ๐ฆ ๐ด๐ค๐ณ๐ฆ๐ฆ๐ฏ๐ช๐ฏ๐จ."
The result? We found them a senior paid search supervisor who ticked all the boxes. And then some.
"๐๐ฉ๐ฆ ๐จ๐ฆ๐ฏ๐ต๐ญ๐ฆ๐ฎ๐ข๐ฏ ๐ต๐ฉ๐ข๐ต ๐ธ๐ฆ ๐ฉ๐ช๐ณ๐ฆ๐ฅ ๐ช๐ฎ๐ฎ๐ฆ๐ฅ๐ช๐ข๐ต๐ฆ๐ญ๐บ ๐ด๐ฉ๐ฐ๐ธ๐ฆ๐ฅ ๐ถ๐ด ๐ต๐ฉ๐ข๐ต ๐ฉ๐ฆ ๐ฉ๐ข๐ฅ ๐ข๐ญ๐ญ ๐ฐ๐ง ๐ต๐ฉ๐ข๐ต ๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ," Micah enthuses. "๐๐ต ๐ค๐ฆ๐ณ๐ต๐ข๐ช๐ฏ๐ญ๐บ ๐ฉ๐ข๐ด ๐ฃ๐ฆ๐ฆ๐ฏ ๐ข๐ด ๐ช๐ง ๐ฉ๐ฆ'๐ด ๐ฐ๐ฏ๐ฆ ๐ฐ๐ง ๐ถ๐ด, ๐ข๐ญ๐ฎ๐ฐ๐ด๐ต ๐ง๐ณ๐ฐ๐ฎ ๐ต๐ฉ๐ฆ ๐ฃ๐ฆ๐จ๐ช๐ฏ๐ฏ๐ช๐ฏ๐จ. ๐๐ฆ ๐ณ๐ฆ๐ข๐ญ๐ญ๐บ ๐ฉ๐ช๐ต ๐ต๐ฉ๐ฆ ๐จ๐ณ๐ฐ๐ถ๐ฏ๐ฅ ๐ณ๐ถ๐ฏ๐ฏ๐ช๐ฏ๐จ, ๐ธ๐ฉ๐ช๐ค๐ฉ ๐ธ๐ข๐ด ๐ข ๐จ๐ณ๐ฆ๐ข๐ต ๐ง๐ช๐ต."
But what about the challenges of remote work and cultural fit?
"๐๐ฆ ๐ช๐ฎ๐ข๐จ๐ช๐ฏ๐ฆ ๐ฉ๐ฆ ๐ค๐ฐ๐ถ๐ญ๐ฅ ๐ฃ๐ฆ ๐ซ๐ถ๐ด๐ต ๐ข๐ณ๐ฐ๐ถ๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ณ๐ฏ๐ฆ๐ณ ๐ข๐ฏ๐ฅ ๐ด๐ต๐ช๐ญ๐ญ ๐ฃ๐ฆ ๐ข ๐จ๐ณ๐ฆ๐ข๐ต ๐ง๐ช๐ต ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ ๐ข๐ฏ๐ฅ ๐ฐ๐ถ๐ณ ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต๐ด," Micah says.
So, would Carbon recommend our services?
"๐๐ฃ๐ด๐ฐ๐ญ๐ถ๐ต๐ฆ๐ญ๐บ. ๐๐ฆ ๐ข๐ญ๐ณ๐ฆ๐ข๐ฅ๐บ ๐ฉ๐ข๐ท๐ฆ," Micah confirms. "๐๐ฐ๐ฑ๐ฆ๐ง๐ถ๐ญ๐ญ๐บ, ๐ด๐ฐ๐ฎ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ธ๐ฆ'๐ท๐ฆ ๐ต๐ข๐ญ๐ฌ๐ฆ๐ฅ ๐ต๐ฐ ๐ฉ๐ข๐ท๐ฆ ๐ข ๐ฏ๐ฆ๐ฆ๐ฅ ๐ข๐ฏ๐ฅ ๐จ๐ฆ๐ต ๐ช๐ฏ ๐ต๐ฐ๐ถ๐ค๐ฉ."
At Prodigi, we're not just filling positions. We're opening up a world of talent for companies ready to think beyond borders. Are you ready to revolutionise your hiring process? Let's talk."
