Aperture: AgencyAI Podcast
There's a lot of news about AI replacing agencies and taking over significant chunks of people's work, so we started asking agency and consultancy leaders what it's really doing in their businesses.


The Theatre-Backdrop Problem With AI Prototypes: Mark Spilsbury from Tribus Digital on Aperture: Agency AI
Mark Spilsbury from Tribus Digital has watched clients turn up to calls having already built a working prototype in Claude. In this episode, he explains why that's rarely as far along as it looks, and what agencies need to rethink about pricing, ownership, and training as a result.

Vibe-Coding a Multi-Million Dollar CRM in a Weekend: Nicola Ray from Modern on Aperture: Agency AI
Nicola Ray from Modern spends her week inside the AI decisions large marketing organisations are making, and where those decisions go wrong. In this episode, she shares what she's seeing across her client base, from stalled adoption to a CRM implementation upended overnight.

Why Independent Agencies Are Beating the Networks on AI: Sammy Mansourpour from AgencyUK on Aperture: Agency AI
Sammy built a dedicated AI team more than a year ago and split its work into two clear tracks: efficiency and capability. In this episode he explains what both tracks have produced, and what worries him about the junior talent pipeline.